Literary Clickbait

From the Vortex: A Faculty Blog

by Benjamin Anastas

I’ll admit it: I have a clickbait problem. When I go online—should I admit how often that is on any given day? No, let’s maintain the illusion that I’m not addled, that I still have plenty of cubic footage left in the reservoir of willpower I built up before I ever opened a web browser—I can resist most clickbait for 80% of the time that I squander there, maybe even 90% or 95% on a good day of voluntary brain stupefaction and compulsive email checking. But then, like one of the demons yanking on St. Anthony’s cloak in Michelangelo’s painting “The Torment of St. Anthony,” the link “Emotional Toddler Loses it Over Her Parents’ Wedding Song” will scroll onto my screen, or a favorite from just yesterday, “Female Penguin Falls in Love with a Man”—and I’m sunk. I’m clickbait fodder. I’m bought and sold in an instant…

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